Вакансія Senior Brand Manager

Компанія: Nestle Ukraine
Місто: Украина, Киев
Вулиця місця роботи: Украина, Киевская область, Киев
Розміщена: 12 лип. 2018
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Опис вакансії

Are you ready to join a multinational company and a dynamic team for great achievements? Do you like unique challenges and experiences? Do you want to use professional competencies and skills? We offer an attractive and dynamic international working environment with constant opportunities for development, reflecting our conviction that people are our most important asset.

Nestle Ukraine, worldwide leader in Food and Beverage industry, successfully working and developing in Ukraine, is announcing an opening of the Senior Brand Manager (BU Culinary) position in Kyiv.

Main Responsibilities:

  • Develop & implement category / brand strategy to assure company targets achievement on top line, profitability & market share growth;
  • Developing adequate marketing-mix strategies and tactics in order to reach agreed yearly brands' objectives;
  • Prepare and execute yearly brand plan according to agreed brand objectives in the form of volume, market share, profitability and communication levels;
  • Facilitate the development of the long-term brands' plans in alignment with higher level corporate objectives and strategies;
  • Brand positioning & communication development;
  • Assure strong Innovation / Renovation pipeline for the brand;
  • Manage the team as well as external & internal stakeholders to achieve business targets (advertising agencies, cross-function team);
  • Effectively use investment budget, insuring financial brand's objectives are met;
  • Deep understanding of consumer needs & insights as well as trade structure of the Company and use it for developing strategies and commercial plans;
  • Monitor constantly the sales results on national level taking into account brands' regional and trade channel sales performance as a base for identifying needs for corrective actions to be taken;
  • Develop an efficient communication network within other functions to deliver the plan.

Main Requirements:

  • University Degree (Business Management, Marketing or Economics are preferable);
  • 3-4 years experience in brand management (FMCG sector) is a must;
  • Successful experience in communication and product development within FMCG sector;
  • Strong marketing project management;
  • Well developed analytical skills & strategic thinking;
  • Profound presentation and communication skills;
  • Highly developed proactive cooperation abilities;
  • Fluent written and spoken English.

Skills and Knowledge:

  • Мarketing theory and practice;
  • Brand Finance;
  • Рrocedure of pricing, development of price strategy;
  • Understanding of demand forecast process;
  • Мethods and channels of the product advertising;
  • Вasics of management.

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