Вакансія Senior Brand Manager, Ukraine, Belarus, Caucasus OTC

Key responsibilities

• Define the business strategy at a senior level for the assigned category / portfolio of brands (OTC) for UA, BEL, CC markets
• Overall responsibility over the assigned brands portfolio (OTC): lead the execution of marketing plans for UA, BEL, CC markets, whilst managing matrixed relationships at market level and with area category teams, to effectively deliver strong in market plans which deliver against GSK financial commitments
• Develop portfolio prioritization to make the right strategic choices to drive gross profit and ensure effective resource allocation of A&P across the most optimal consumer, shopper and expert touch points to deliver best in class execution of assigned brands portfolio
• P&L management, ensuring sales and profit targets are executed
• Leverage the global innovation and brand plan toolkits for the local market initiatives to achieve brand targets
• Adapt the global category vision and drivers with local consumer/shopper/customer insight to deliver a strong category and brand growth vision for UA, BEL, CC markets
• Act as dotted line manager for Junior BM/BMs working for the respective brands portfolio (OTC)

Requirements

• Higher education in marketing, management, economy, business administration
• At least 5 years of independent brand management experience in marketing with proven track record in leading FMCG or OTC businesses
• Preferably experience in people management
• Proven ability in P&L management and excellent commercial acumen
• Evidence of defining business strategy, brand vision, execution at a senior level
• Extensive experience in managing matrix global relationships to effectively deliver strong in market plans
• Significant experience in brand marketing with OTC or FMCG, developing brand strategies and implementation of activation plans
• Experience of influencing senior business stakeholders through strategic thinking and planning, creating compelling vision and strategy, effective communication and influencing commercial acumen and budget management
• An understanding of consumer research or related fields (e.g. understanding and providing insight regarding people’s needs, attitudes, motivations, and behaviour)
• Detailed understanding of Ukraine, BEL, CC trade across all channels, and consumer/shopper behaviour within each channel
• In-depth knowledge and understanding of local/national consumer and shopper trends and business environment factors
• Excellent verbal and written communication skills in English, Ukrainian and Russian