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Job description
We are looking for a talented Email Marketing Manager to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases, managing and crating email marketing team, create analytics based on DB and creating personalized campaigns.
If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Email marketing manager, your role is to reach customers through email campaigns and inform them about new products and events.
Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.
Duties of an Email marketing manager include:
- Managing the companies email campaigns and communicating company brands through email marketing.
- Analysis of current email marketing campaigns and making recommendations for improvement.
- Managing trigger email campaigns throughout the customer lifecycle to maximise sales.
- Carrying out segmentation of the database and implementing remarketing strategies.
- A/B Testing on various email campaigns to establish the most effective.
- MVT Testing on email marketing campaigns.
- Tracking and reporting on email campaigns in order to guide improvements.
- Reporting to the marketing director on sales revenues generated through email marketing campaigns.
- Ensuring all email campaigns comply with current email best practice in the industry.
- Working closely with the Head of CRM to develop a clear CRM strategy.
The ideal background of an Email Marketing Manager:
- Excellent written communication and copywriting skills.
- Degree educated with a minimum of 2.1 in engineering, marketing or mathematics.
- Previous experience as an email marketing manager ideally within a similar industry.
- You will be extremely analytical and be able to translate complex data into actionable and profitable marketing plans.
Personal Attributes
- Proven leadership ability.
- Ability to set and manage priorities judiciously.
- Excellent written and oral communication skills.
- Excellent interpersonal skills.
- Ability to articulate ideas to both technical and non-technical audiences.
- Exceptionally self-motivated and directed.
- Keen attention to detail.
- Superior analytical, evaluative, and problem-solving abilities.
- Exceptional service orientation.
- Ability to motivate in a team-oriented, collaborative environment.
Work Conditions
- Work & live in Dubai, UAE
- Full compliance with the Labor Law of the United Arab Emirates (wages, vacation, sick leave, insurance, etc.);
- Comfortable office.
- On-call availability 24/7 and overtime.
- Sitting for extended periods of time.
- Dexterity of hands and fingers (or skill with adaptive devices) to operate a computer keyboard, mouse, and other computing equipment.