Вакансия Mobile app marketing leader

Bank4YOU Group is looking for a mobile app marketing leader that will own the strategy, execution, media planning and campaign management for all mobile acquisition marketing.

What you'll do:

- Design and develop an app marketing strategy from scratch to mass market adoption

- Generate new user acquisition across all mobile, social and native platforms, app store optimization (ASO), as well as downloads from existing Bank4YOU app users (retargeting, on-site, email)

- Teamwork with product and engineering to identify and drive promotions and product innovation that will lead to maximum visibility in app stores and on fin tech and blockchain industry platforms

- Maximize retention and usage via in-app messaging and other engagement tactics

- Become an expert on the competitive landscape and generate persuasive marketing content across all supporting channels partners and external agencies.

- Build efficient user feedback loop to inform product optimization and define new feature requirements

What we expect from YOU:

- 3+ years of consumer mobile app product marketing experience

- Perfect knowledge of mobile ad networks, analytics SDKs, user review platforms

- Expertise in driving massive growth and managing against tight cost per install targets

- Great knowledge of funnel analysis, testing and optimization

- Passion communicating complex value propositions in intuitive and compelling ways

- Successful mobile app product launches

- Experience with in-app advertising systems (MoPub, AdMob, Fiksu, etc.)

We offer:

- Office location nearby a subway;

- Vast opportunities for self-development;

- Free English classes;

- Coffee & tea unlimited.