Вакансія Senior Digital Marketing Manager

REQUIREMENTS:

• Experience: 3+ years Digital Marketing (B2B) in IT industry;
• At least Upper-Intermediate English;
• Strong analytical skills and data-driven thinking;
• Monitor market trends in BPO, research consumer markets and competitor activities (to identify opportunities and key issues);
• Creativity and an ability to produce innovative and original ideas
• Excellent time management, planning, and organizational skills;
• Proven ability to successfully manage multiple projects simultaneously;
• Drive for results and leaderships skills
• Lead generation, proactive attitude, keen eye for detail;
• Self-motivated and able to contribute individually as well as part of a team;
• Team player, good communicative and interpersonal skills.

SCOPE OF DUTIES:

• Grow new leads (including marketing-qualified leads) by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers), brand awareness;
• Optimize our marketing automation and lead nurturing processes through email, content, and social media channels;
• Measure and report performance of all digital campaigns, assess them against goals (ROI and KPIs);
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, IT portals, reports, webinars, infographics, etc.);
• Manage AdWords, display, and other kinds of advertisement;
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers;
• Publish and update website content, ensure its compliance with editorial guidelines;
• Implement an SEO strategy;
• Produce regular reporting, make improvement suggestions;
• Provide assistance in conducting marketing research;
• Maintain consistent positioning messaging across internal and external resources;
• Manage and maintain the regency of sales & marketing collateral;
• Prioritize, track, handle, and maintain schedules of multiple tasks;
• Make suggestions for productivity optimization.

WE OFFER:

• Interesting and challenging work in the team of professionals
• 24-day paid vacation, 100% paid sick leave
• Competitive salary & bonus system
• Social package (medical insurance, sport activities)
• Comfortable office in a genuine IT hub

If you are interested, please, send your CV with salary expectations.