Вакансія Digital Marketing Manager

Digital Marketing Manager is responsible for all Digital activities, mastering samsung and Consumer Data management

Responsibilities:

Samsung operational works

• Implement new updates and features for local site
• Close cooperation with HQ Ecommerce team for local sites updates
• Samsung.com mastering
• “Where to buy” Portal mastering
• Traffic generation on Samsung.
• Reach conversion to purchase targets on Samsung, Pure & Retail and price aggregators in frames of ROM.
• Support local samsung site
• Create new microsites and add new products

Digital marketing strategy development and execution across all digital marketing touch points including: owned, earned and paid channels

• Consumer Data Management (CDM)
• Digital Media Campaigns
• Coordination of SNS activities
• Supervising all Digital activities, media plans revision
• Optimize Digital campaigns
• Providing best conditions for online advertising
• Close cooperation with media and creative agency
• Communication with retail partners for online projects implementation

Digital analytics

• Provide expert knowledge and insight into online campaigns
• Measure and analyze site click-stream data, traffic patterns, traffic sources, funnel conversion and content performance
• Make recommendations for optimization of the online activities
• Provide analytic reports
• Design and implement analytic tagging strategies

Requirements:

• 5+ years of relevant experience
• Preferred industries: Digital agencies, Consumer Electronics, FMCG, Retail
• University Degree in Economics, Marketing, Finance
• Strong communication, organizational and analytical skills
• PC skills: Web CMS, Google analytics, Omniture Analytics, Gemius, SAP, MS Excel (advanced), MS Power Point (advanced)
• Fluent English, Ukrainian and Russian